Meet JeliFashion, an enterprise set up by a young Ghanaian entrepreneur living in the Netherlands: Jessica Eli.
JeliFashion was established on 22nd of July 2013 in Amsterdam. The idea of starting this initiative came up when Jessica (18), CEO/founder, was looking for African print accessories with a West-European touch. Since it was nearly impossible to find she decided to step up her game and create the accessories herself.
It started with ntoma/kente unisex bow ties and now JeliFashion has expanded itself and sells handmade accessories and clothing at home, expositions and cultural events. Also does she do custom-made African clothing for artists in the Netherlands.
Her motto behind her journey is: embracing the Africa(n) in you. She sees the awareness and interest in African culture booming in even Hollywood.
A perfect description would be: a modern sleek handmade/tailor-made African prints accessories which takes the African style to a complete different platform with its magnificent ancient/modern blend and an excellent touch from Europe.